Wednesday, 20 April 2016

Marketing Research Reports on Private Equity

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Private Equity happens to be that branch of finance dealing in equity securities in operating companies that do not get traded publicly on a stock exchange. Some of the areas of interest in private equity include leveraged buyouts, venture capital, growth capital, distressed the action or process of investing money for profit. and mezzanine capital.The marketing research reports prepared by research agencies contain detailed information on these topics to help private equity firms and venture capital firms get their act right, which includes defining goals and setting investment strategies.

The research agencies include aspects of leveraged buyouts such as strategies of making equity investments, acquiring business assets from current shareholders using financial leverage, how to operate cash flows etc. These buyouts usually have financial sponsors agreeing to acquisitions without actually committing on capital. There are details mentioned regarding acquisition debt and its non-recourse to financial sponsors, how certain financial structure leverage benefits on an LBO's financial sponsor, how the investor needs to pitch in with a fraction of the capital and how enhanced returns come to the investor.

Venture capital is the next aspect of the marketing research reports prepared on private equity. The reports contain details on how a venture capital fund makes money by owning equity in the companies it invests in. Details how venture capital can be used to help startups with limited operating history too small to raise capital in public markets are mentioned. Also mentioned is the use of marketing research analytics to simplify the use of putting in VC.

Growth capital is an important part of private equity. It is an investment made in mature companies seeking capital to expand and restructure operations and entering new markets. The reports lend out details how growth capital can be used to restructure a company's balance sheet, reduce the amount of leverage and manage additional debt.

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