Real time marketing is already a hyped concept, but more companies
will be paying more attention to data analytic's with the intention of
shifting marketing messaging, nearer to real time as much as possible.
This type of marketing will be more agile and will grab prospects in the
moment. More companies will start approaching real time marketing as a
process rather than a specific project. Operations of real time
marketing will not be based on any advertising campaign, but rather as a
newsroom dispensing relevant information of the moment to targeted
customers. The content will be current and relevant to the brand, but
not necessarily trying to capitalize on a trending story.
Empowering rather than Mandating
Creating a social trend by mandating customers or employers to comply with a loyalty program may no longer work. Fans and employees can feel stifled under rewards programs and may not be inclined to share stories or the content they post may not be up to the mark. Strategies for generating likes and sharing on social media will have to be based on empowering customers and employees with simple tools that make it easy and fun to share content.
These three emerging trends are going to have a direct impact on digital media marketing. Companies will have to focus on social listening, product innovation, and empowering brand advocates.
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