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The scope of digital media marketing has improved dramatically in the past year with improvement in several related technologies and consumers becoming more savvy with gadgets and social media. For marketers it has become quite challenging to keep up with changing scenarios and trends that is having a direct effect on promotional strategies. Here are a few of the important emerging digital media marketing trends that show a lot of promise and they seem like they are here to stay for a long time.
Youtility is a new phrase coined by Jay Baer, and the book by the same name has created waves in the marketing world. To encapsulate this potent word is quite difficult but the main meaning it seeks to convey is a marketing approach that is concerned with helping rather than selling. Companies are realizing that hype may create a spike in sales for a small duration, but for sustaining a customer base in highly competitive market, it is necessary to create Youtility.
In digital media marketing, customer service is of paramount importance, but this concept has to seen in a more pervasive light, where the company seeks to help the customer right at the beginning by providing most useful information to what the customer might be seeking. This would also imply that interaction and two-way dialogues would become mandatory in sales campaigns. Youtility will also have an impact on social listening, which up to now has been passive and limited to knee jerk reactions for protecting the brand and providing customer service. Setting of the new trend will bring in more product innovation, and actions of the company are likely to become more proactive.